This week I had an unexpected and frustrating design experience. One of my existing clients emailed me with a request which every designer usually welcomes: "I want a new advert-look with new photos, new message and fresh new colours." I eagerly approach this request with much enthusiasm because... I mean... I've known this client for quite a few years and often (and I'm not bragging) my proposals to the client are accepted on the first round... so how difficult can this one be?