Tumblelogs are a popular form of blogging, whether they take the traditional minimalistic form or not. When the amount of information is available the way it is online via blogs, strong and simple messages are all the more valuable. The popularity of Jason Kottke’s kottke.org and John Gruber’s Daring Fireball are two examples of this trend in action, despite the fact that their sites don’t fit the new accepted tumblelog design format.